The Cayman Islands Tourism Association (CITA) launched its free mobile app, Cayman Visitor, on 17 July 2012, at KARoo in Camana Bay. The app was designed by Ktone/CayApp, a company that will be handling the maintenance and marketing of the app. Cayman Visitor can be downloaded on any Apple and Android mobile device for free. CITA’s goal in this collaborative effort was to provide a useful and informative app that would serve as an official source of information in the Cayman Islands.
The app’s user-friendly design, complete with easy to read buttons and tabs, make the app fun to click through and discover what to do, where to go and how to get there in Grand Cayman. With just a touch of a finger, one can find information on where to eat, where to stay, shopping opportunities, how to get around, sightseeing and tours, watersports adventures, news and events. Other features of the new, free mobile Cayman Visitor app include:
Since iOS and Android devices dominate smart phone use, accounting for 95% of all mobile traffic, there was a clear need for the Cayman Islands to have a mobile app presence. Cayman Visitor has a QR (Quick Response) code available for visitors to scan when they arrive in Cayman as a fast way to download the app. In addition, the app can easily be downloaded from the iTunes store for Apple mobile devices. Once downloaded, the app does not require internet access for its use.
Jane van der Bol, executive director of the CITA states, “If we can effectively engage a visitor while they are deciding on a vacation destination and act as a guide throughout their experience from selection to arrival to departure, then we have made a personal connection with that user.”
The launch party at KARoo was a great success, with more than 100 people attending and downloading the app to their mobile devices. Raffle prizes including an iPod Touch, Cayman Airways tickets, and gift certificates to Island Companies and Kirk Freeport were given to the lucky winners.