Marketing & Promotions 
Working with the Cayman Islands Department of Tourism (CI DoT) on various marketing programs, such as, strategic marketing plans, re-branding the Cayman Islands product and co-op advertising programmes for the dive and accommodation sectors. CITA works with the CI DoT to support the yearly summer promotion, which started in 2001, Summer Splash and the Cayman Islands Free Fallin that allows members to offer compelling deals for tourists that are branded and promoted through all of DoT's marketing channels.

Exposure & Business Development
The CITA holds the only travel trade show Cayman Islands Tourism Exchange (formerly known as Marketplace), bringing buyers (wholesalers) and sellers (typically accommodation & tour providers) and Travel Media together. CITA promotes the Island and it's offerings to these influential travel trade partners. Visit www.cite.ky for more information.

Familiarization Trips
The CITA also holds ScubaBowl, the world’s largest dive familiarization trip, which provides up to 150 delegates who qualify as retailers of scuba dive travel, the opportunity to immerse themselves into the complete Cayman Islands experience.

Annual CITA Events
• Taste of Cayman, Food & Wine Festival, a culinary showcase and community event that supports CITA and local charities

• International Underwater Film Festival in conjunction with the Scuba Diving Hall of Fame Induction Ceremony. Each year in January CITA hosts the Underwater Film Festival and Silent Auction. This past year CITA added the local underwater photo competition which proved to be a huge success and allowed our local talent to be showcased and recognized. For information about the 2010 event visit www.scubahalloffame.com

• DEMA Trade Show that showcases CITA watersports members and allows representation for the destination at this Dive Equipment and Marketing Association (DEMA) trade show which occurs each year in Orlando or Las Vegas.

• Fundraising for the “special needs” Lighthouse School an Annual Christmas party where students receive gifts from Santa.

• Funds also go towards lunches for the residents of Pines Retirement Home, donations to Sunrise Adult Training Center and the provision of scholarships to persons pursuing a career in tourism.

• Other CITA organized community events include International Coastal Cleanup, beach and underwater cleanups on Earth Day and International Dive In Day.

• Tourism awareness programs, such as, working with the Community College and high schools to promote tourism as a career and occupation choice. And working with the CI DoT on their Tourism Awareness programmes.

• Education & Training courses have been held for the membership and the industry, including web marketing, computer training, customer service, Divers Alert Network O2 , telephone skills, housekeeping, front office training and condo management training.

• Industry educational seminars have been held for the membership, which include presentations by AMEX, Travel Agent Magazine and Caribbean Travel & Life.

• CARIBCERT: Administered by the CITA, CARIBCERT is a knowledge and skill development program that culminates in professional recognition for tourism workers in 50 occupations. Upon successful completion of the program, each Apprentice will earn the CARIBCERT certification and a Hospitality Studies Certificate which is recognized in the Caribbean Region and by the Canadian Tourism Board.

• TATP: Tourism Apprenticeship Training Programme:CITA teamed up with the Ministry of Tourism’s Apprentice Training Program, to offer the students the opportunity to obtain professional certification through CARIBCERT. Apprentices are placed at various CITA member hotels and restaurants throughout the Island where skilled professionals mentor them as they further develop their skills and competencies.

• Developing Tourism: CITA works with CI DoT and Ministry towards policies and programmes that encourage responsible, sustainable developments such as; The National Tourism Management Policy (NTMP) and George Town Harbour development, Customer Service Training (PRIDE), Go East Policy and the Cruise Visitor Enhancement & Conversion Programme

• USS Kittiwake: a diving product that promises to bring a new element and attraction to diving in the Cayman Islands, is moving ahead very quickly and the CITA expects to sink a US Naval War Ship in the very near future.

• Dive 365: A programme designed to revitalize our Scuba Diving product in all three islands through the installation of up to 68 new moorings over a three year period, the monitoring of existing dive sites and the rotational resting of sites.

• Stingray Tourism Awards: our annual Tourism Awards Gala that allows us the opportunity to give recognition to the leaders in the industry from all sectors.

• www.yourcaymanislands.com: CITA has been working in conjunction with the Cayman Islands Government and Department of Tourism to develop a website that offers an online booking engine that will drive more business to small "on-branded" properties including Condominiums, Villas and Guests Houses. The target date to launch this site is September 2009.

• Cruise Conversion & Welcome Back Programme: CITA has recently added a cruise sector to it's Board of Directors and one of the focal points has been to enhance the visitor experience of cruise passengers and develop an incentive programme to entice them to return to the Cayman Islands. CITA has been working closely with the Department of Tourism to achieve this along with the development of a Welcome Centre at Royal Watler Cruise Terminal.

Industry Advocacy
Includes government, industry and media relations. We believe that given the tremendous impact of the tourism industry on the lives of Caymanian people, it is our obligation to actively lobby the relevant agencies and institutions to ensure that the concerns of the tourism sector are at the forefront of their decision making processes. In this way we hope to contribute to moulding the Cayman Islands political, environmental and social climate in a way which positively fosters the tourism sector and continues to contribute to the advancement and development of our society. Our efforts include:

• Influencing CI Policies: Making submissions and attending discussion sessions on policies and laws that affect the business of tourism; eg, immigration policies, liquor duties, hotel licensing fees, trade and business licensing and labour policies.

• Industry Representation: on governmental licensing and regulation boards affecting the business of tourism, including the Liquor Licensing Board, Hotel Licensing Board, Immigration Boards & Task Forces, Trade and Business Licensing Board and the Marine Conservation Board.

• Communication & Advocacy: The CITA Board of Directors meets regularly with the Minister of Tourism to go over concerns and developments within the tourism industry.

• Recommendations and Involvement: with, marine conservation, minimum wage proposals, liquor control board issues, Immigration, Department of Employment Relations and Industry policies and infrastructure developments for cruise and airlift.

• Public Relations: Establishing and maintaining excellent working relationships with media partners. As a result, the CITA is the recognized tourism association and is regularly consulted by the media on tourism issues. Additionally, CITA press releases and events receive excellent TV, radio and newspaper coverage.