Eight hospitality trends that define millennial travelers
Millennials want their needs met quickly and that means everything from Wi-Fi speeds to hotel check-ins. Millennials will click off a hotel's website and onto Google if they can't find information fast and will turn to a smartphone app before a concierge for local advice. The most physical manifestation of millennials' need for speed is the hotel check-in kiosk.Thirty-six percent of millennials prefer automated check-ins without staff interaction.
Wi-Fi is not viewed as an amenity, but as a requirement among millennial travelers. Other hotels will likely soon follow. Many hotels in Cayman have free Wi-Fi, especially in their lobby.
Millennials guests are also the best form of marketing. They take photos, share them with friends, and constantly share tips with peers. Attracting millennial guests is good for business because they are more likely to share positive reviews and recommendations with friends than their older counterparts.
For millennials, what a hotel actually offers might not be as important as the perception millennials hold of the hotel. A reputation can be built up by peers and cemented on social media. Cayman has so many beautiful areas that sharing your photos every day is really easy!
Millennials will consult traditional review sites such as Yelp and TripAdvisor, but are more likely to trust niche lifestyle sites like Thrillist or goop. These sites have built a trusted brand among millennials and only review restaurants, hotels, and destinations that meet a certain standard. "On average, a Millennial will check 10.2 sources before booking," says the HVS report. Check out Cayman's many TripAdvisor Cayman companies that have won the 2013 Cerfiticate of Excellence.
Millennials book an average of 18 days closer to their stay than older guests. Millennials also are more likely make last-minute bookings on a mobile device. Hotels' online information and bookings must be readily available on mobile with up-to-date inventory.
Millennials are twice as likely as older business travelers to want to work outside of their room. They seek a "third space" that's designed for working and socializing. Cayman has cafes, restaurants, and open areas with free Wi-Fi for that "third space" to work.
Millennials seek hotels with an extra design, culinary, or artistic touch. Sum it up as the "Instagram effect," or the need for young travelers to be able to find at least one distinctive or unique object or event to share with their friends in order for hotel to meet their expectations. The best "instagram effect" can be found in Cayman - just visit our Stingray City and Sandbar!
Millennials will happily swap space for price. Rooms are small, but they are often well-designed with free tech amenities like Wi-Fi. Community spaces become the focus of such hotels, which suit socializing millennials just fine. Cayman has great rooms and Wi-Fi everywhere.
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