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Message from the CITA President on Covid-19

14 March 2020
Message from the CITA President on Covid-19

“The Cayman Islands Tourism Association supports the Cayman Islands Government decision to restrict cruise arrivals and air arrivals from selective countries at this time, although it will negatively impact local tourism businesses and their employees livelihood. The responsibility to prevent the spread of Covid-19 virus and protect the health and well-being of our residents and the visitors is first and foremost over the economic concern.

There is no doubt that the tourism and hospitality employees will be at the forefront of the economic impact of the corona virus. Tourism leaders are working together and in dialog with government to manage the situation and be as proactive as possible to protect our industry and support our personnel. While the full impact and duration of the COVID-19 pandemic is unknown at this time, we have to weather this storm and know that what we do and how we respond to these challenges will ultimately impact the recovery.

We have been through tourism disruptions in the past and we can expect that this disruption will ultimately be temporary. Meanwhile, as service providers, frontline to backline - from airport agent staff, accommodations, restaurants to taxi drivers - we have to understand our role in personally and professionally preventing the spread of the virus while continuing to delivery exceptional experiences. We still have visitors on island, and many are still planning to come because they have confidence in the quality of the Cayman Islands. Of course, the situation changes by the hour and we will respond and adjust accordingly, together as a community. There is no greater time for CaymanKind than the present circumstances.”

Theresa Leacock-Broderick

President, Cayman Islands Tourism Association