The Cayman Islands Tourism Association is a non-profit association which represents its membership of just over 250 tourism related private businesses in the Cayman Islands. The various sectors within the Tourism Association include : Hotels, Condo/Villas, Watersports, Restaurants, Transportation, Attractions, Cruise and Allied (all other businesses associated with our tourism product).
It was formed in March 2001 through an amalgamation of the Cayman Tourism Alliance and the Cayman Islands Hotel and Condominium Association. The association is wholly funded by membership subscriptions and fundraising. CITA actively promotes the continuing improvement and development of Cayman's tourism Industry through the exchange of information, government relations, training and education, marketing, and events.
The Cayman Islands Tourism Association provides leadership, guidance and appropriate services for the benefit of its members and so contributes to a viable and sustainable tourism industry.
To encourage and support growth in our industry in a well - balanced manner, all short, medium and long-term tourism goals for the Country with clear intention and consideration towards our social, environmental and economic needs.
We commit to support members through services, initiatives, government and community relations to foster growth and success for our tourism industry.
A body in which private tourism businesses band together to speak to the issues facing our industry, share knowledge and experience for the greater good of our Country's tourism product.
To respect and lead the members of the Association and the Tourism industry forward with responsible, sustainable practices.
To reinforce and cultivate exceptional service, and distinct performance standards by exceeding our guests expectations.
The Cayman Islands Tourism Association is an association that is committed to supporting the tourism industry and it's member businesses through government relations (lobbying) and through initiatives that will drive the industry forward and meet the goals of the country. By working closely with Department of Tourism, CITA is able to contribute on behalf of it's membership towards the marketing, sales and promotional efforts that support the destination.
The CITA Board of Directors and their members clearly identified the economic intensity of Travel and Tourism to the Cayman Islands. Travel and Tourism permeate the depth and breadth of the general economy and the overall fabric of Cayman’s society. Below are our top tourism issues and critical success factors.
Stay-Over Tourism - Ensuring growth of the stay-over industry through improved airport experience, marketing, and education.
Business Environment - Creating a business environment that allows the tourism sector to maximize delivery of the highest service levels at a price point in line with our target market.
Cruise Business - Enhancing the overall cruise passenger experience to stabilize and secure the number of cruise arrivals each year and generate repeat visits.
Embracing Cayman/Cayman Kind - Instilling a national culture and responsibility with a view to ensure tourism remains a strong pillar of the economy.
Environment - Highlighting environmental issues and best practices to remain competitive in the marketplace; supporting sustainable development for future generations while protecting the environment.
CITA continues to support efforts to enhance our tourism product with both physical assets and initiatives and with human capitol development. This needs to remain a priority for our industry and our country (with other industry's included) in order to maintain competitiveness and increase our market share.
The Association would not be possible without the commitment from our volunteer Board of Directors. The Board of Directors attend monthly meetings and are tasked to sit on various other committees throughout the year in order to ensure their sector and tourism as a whole is represented.