Educational Series

CITA is proud to introduce a new venture on our 2013 agenda: "The CITA Educational Series".

In collaboration with the University College of the Cayman Islands (UCCI), we will offer a series of different seminars designed and destined for those involved and interested in the tourism and hospitality industry.

Sessions vary in topics, and there is something for everyone! International speakers, sponsored by Site Florida & Caribbean, will be sharing their know-how for your benefit and for your employer's benefit on August 15th as part of a conference on incentive travel.

In addition, officials at UCCI are pleased to provide a completion certificate to those individuals attending the entire seminar series (3 full days: August 6-7 & 14). It would be a great line item on the participant's resume, showing that they have worked toward sharpening their skills.

Registration rates:

Join us as we work to better Cayman’s tourism industry through participation in these professional development sessions!

CLICK HERE TO REGISTER NOW!

Agenda

Tuesday, August 6 2013

1. Get the Best of Your Social Media*

Social Media is the business buzzword of the decade. How to allocate your time, blogging vs social media? What about the social review sites such as TripAdvisor that can make or break a service provider? What are the hidden costs and not-so-obvious benefits of social media? This session will help you make practical business decisions concerning the pros and cons of developing buzz-worthy content.

2. Strategic & Business Planning*

Increase your understanding of and insight into the modern 21st century world of global economic activity and technology-based business. This session will allow you to explore alternative ways of organizing economies, businesses and societies to better meet human needs and individual desires. Re-examine the roles and purposes of economies & commerce in human societies and civilizations.

3. Branding*

Why do brands matter? What is the psychology behind branding? There are so many "brand" oriented buzzwords: brand logo, brand experience, brand ambassadors... This session will help you understand the recognition and profit opportunities that even small businesses can gain while building a global brand.

Wednesday, August 7 2013

4. Panel Discussion - NWDA & Immigration

Learn about current National Workforce Development Agency & immigration topics in the Cayman Islands during this presentation and panel discussion with key NWDA & Immigration personnel.

5. Panel Discussion - Hot Tourism Topics (New Government)

Join this panel to be part of up to date discussions on hot tourism topics such as term limit, cruise Berthing and many more.

Wednesday, August 14 2013

6. Marketing: Product, Price, Place & Promotion*

Good marketing represents the voice of the customer within a company. Yet all too often, that simple task gets misdirected as employees address the competing demands of procedures and policies and pleasing the boss. This session helps your company get back to basics with modern methods for asking the right questions and listening to the right people to generate the best possible reasons (Promotion) for delivering the best possible solution (Product) at the best possible value (Price) in the best possible manner (Place).

7. Time Management*

Discover the importance of properly prioritizing tasks, as well as the consequences of failing to address these priorities in a timely fashion when completing daily work assignments. The session will also examine practical tools and techniques for documenting inefficiency, conditions that facilitate efficiency and good time management (scheduling work shifts, using job rotations, cross-training, efficient work environments, telework and online work arrangements).

8. Customer Analytics*

Grouping people into customer segments is just SO 20th century! Through the use of targeted data collection, A/B testing and customer relationship management software, you can provide top-tier service to your entire customer base. Scalable data analysis techniques help you understand who your profitable customers are and how to make more money from them. This session will help you understand analytic techniques that not only produce more and happier customers, but also identify future customers and improve your company's bottom line!

9. Outsourcing*

When and how to do it? Third-Party Logistics (3PL) examples demonstrate the wisdom of performing only those tasks your company does best and "farming out" everything else. But dangers lurk for the unsuspecting managers who outsource to the wrong people or fail to adequately monitor and integrate the outsourced results.

Thursday, August 15 2013

Destination Meets Incentive Travel 101 - Sponsored by Site Florida & Caribbean

Incentive and destination travel takes an interdependent environment with many businesses working together. Join us for these facilitated interactive sessions where the collaborative brain power of the attendees, become the teachers along with expert presenters in the field.

In these sessions you will:

- Obtain an overview and updates of the industry and the trends affecting global and destination tourism
- Discover how each sector of tourism can respond to incentive planners
- Uncover how your location compares to the top 20 destinations (Discover your secret benefits)
- Leave with 5 tips on writing good bios (Destination, Company, Self)
- Learn 4 ways volunteering boosts your career
- Plus discover lessons Learned - case studies from arrival to departure and beyond
- Understanding incentive travel. What is it? Why is it important? How are they organized?
- Gain a broader understanding of how to “sell your destination”.
- Attendees will gain a comprehensive view of the keys to success.
- Understand the must have's for every RFP's (both writing and fulfilling)
- Customer Care - I Can Fix That - What to do when things don't go as planned

Speakers

Elaine Allison, Customer Care Advocate

Elaine Allison is an international speaker, training consultant and bestselling author of the Velvet Hammer - Powerful Leadership Lessons for Women Who Don't Golf. She is a "Customer Care Expert" in the travel & tourism industry (Read more)

Eric Bush, Chief Officer at Ministry of Home Affairs

Eric Bush has a BA in Psychology; he joined the Royal Cayman Islands Police Force, 1999 and after a spell in the private sector joined, Cayman Airways in 2006 as a Senior Manager, Human Resources, he joined Portfolio of Internal and External Affairs in 2007 as Deputy Chief Officer where he has oversight of the Prison, Police and Immigration.

Gina Ebanks-Petrie, Director of the Department of Environment

Gina Ebanks-Petrie was born in the Cayman Islands. She holds a Bachelor of Science (Hons.) degree in Biology from the University of Guelph in Ontario, Canada and a Master of Science (Distinction) in Environmental Management from the University of Stirling in the U.K. She has worked in the Department of Environment for the past 25 years and was appointed Director of Environment in 1996. Mrs. Ebanks-Petrie is a founding member of the National Trust for the Cayman Islands and serves as one of the Government representatives on their Council.

Doyle J. Girouard, CEO & Senior Managing Partner - The Cypress Group

Before founding The Cypress Group, Mr. Girouard had a dynamic twenty-eight year management career leading organizations through the critical stages of start-up, turnaround, crisis management, and high growth. With skills in identifying and capitalizing upon opportunities to drive revenues and profits, winning competitive market position, and delivering customer solutions, he has held numerous operating positions including directing a $850 million high technology company (Read more)

Lois Kellyman, National Workforce Development Agency

Lois Kellyman has over 20 years’ experience in the field of human resources, training and development. She has worked in both the public and private sectors and with small, medium and large businesses in a number of industries including health services, retail, finance, telecommunications and aviation. Lois has also served for a number of years as a social worker within the community and the Health Services (Read more)

Moses Kirkconnell, Minister of Tourism

Mr. Kirkconnell is an independent candidate serving his first term in the Legislative Assembly. In 1973, he earned a Bachelor's Degree in Business with a major in International Business and a minor in Economics. He is a businessman involved in retail businesses, tourism, and the construction industry on the Sister Islands (Read more)

Dr. J.D. Mosley-Matchett, Dir. of Graduate Studies/Workforce Development

Dr. J.D. Mosley-Matchett joined the UCCI faculty in August 2009 as a seasoned educator with more than a decade of successful teaching experience at both the graduate and undergraduate levels. Her educational credentials include an MBA (December 1986) and a doctorate in Business Administration (May 1997) from the University of Texas at Arlington; a Juris Doctor (law degree) from Southern Methodist University in Dallas, Texas (August 1984); and a Bachelor of Science in Electrical Engineering Technology from Old Dominion University in Norfolk, Virginia (May 1980). Locally, she has served as the Managing Director of a Caymanian company called Words & Images and as the Marketing Executive for the Cayman Islands Tourism Attraction Board. In the U.S., she was the President of Sterling Impression, Inc. for more than 20 years (Read more)

Shomari Scott, Director of the Department of Tourism

Mr. Scott, who was Acting Director of Tourism and Deputy Director of International Marketing and Promotions from 2008, has been named director of the Department ofTourism after succeeding in the interview process at theend of May. His appointment commenced on 1 June, Chief Officer for Tourism and Development in the Ministry, Mr. Stran Bodden announced (Read more)

Bruce D. Smith, Deputy Chief Immigration Officer (Border Control)

Bruce D. Smith joined the Immigration Department after spending 20 years with HM Customs where he attained the rank of Assistant Collector and is responsible for all border control matters including airport, seaport operations and visas. He therefore has key responsibilities to identify threats to border security whether by sea or air and introduce comprehensive strategies that effectively minimizes or where possible eradicate the threats (Read more)

Robert Weishan, Department Chair - Business Studies

Dr. Weishan joined the UCCI Business Studies faculty in January 2007 as a professor of management and in May 2007 was appointed to the Chair of Business Studies. Since joining UCCI, Dr. Weishan has also worked extensively with the development initiatives for the Civil Service College as well as collaborated with the design of the new UCCI master degree program in human resources management. He continues to teach upper level management courses within the Business Studies Department as well as management classes within the Civil Service College (Read more)

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